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Marketing Consulting
Pinch Hit Marketing:
Pinch Hit Marketing is a strategic marketing consulting firm recognized for leadership and management capabilities, business writing, standard for excellence, strategic vision and ability to translate business objectives into successfully executed programs. Experience with both software and hardware products, particularly data storage, data transfer and network technologies, and professional services.
Projects:
- Developed a printed and online best practices guide on each aspect of the sales process by conducting over 150 interviews with senior sales managers in North and South America and senior-level executives including the EVP of Sales and EVP of Customer Operations for a Fortune 500 company
- Developed a printed and online sales guide positioning a Fortune 500 company's corporate strategy, acquisition strategy, and technology and investment strategy by conducting over seventy-five interviews with senior-level executives including the company's President and CEO
- Worked with senior management to develop a comprehensive marketing plan to drive the company's Six Sigma Quality program company-wide, including the development of project spotlight success stories, development of a quarterly newsletter, and the re-design of an internal web portal
- Developed new strategic positioning, moving the company from a telephone/privacy/compliance solution to a provider of customer acquisition resource management and from product-based positioning to solutions-based positioning
- Identified and established plan for developing strategic relationships with CRM, SFA, and MA vendors for an emerging technology company
- Created new marketing material (data sheets, corporate brochure, website content, sales training) reflecting new company positioning with a solutions marketing focus for an emerging technology company
- Developed solutions-focused value-based ROI analysis and build vs. buy sales tools for an emerging technology company
- Developed new demand generation marketing programs including e-mail advertisements linking to new corporate website and complete redesign of tradeshow marketing and booth properties for an emerging technology company
For information on how Pinch Hit Marketing can help your organization, please contact us by email.
- Developed a printed and online best practices guide on each aspect of the sales process by conducting over 150 interviews with senior sales managers in North and South America and senior-level executives including the EVP of Sales and EVP of Customer Operations for a Fortune 500 company
- Developed a printed and online sales guide positioning a Fortune 500 company's corporate strategy, acquisition strategy, and technology and investment strategy by conducting over seventy-five interviews with senior-level executives including the company's President and CEO
- Worked with senior management to develop a comprehensive marketing plan to drive the company's Six Sigma Quality program company-wide, including the development of project spotlight success stories, development of a quarterly newsletter, and the re-design of an internal web portal
- Developed new strategic positioning, moving the company from a telephone/privacy/compliance solution to a provider of customer acquisition resource management and from product-based positioning to solutions-based positioning
- Identified and established plan for developing strategic relationships with CRM, SFA, and MA vendors for an emerging technology company
- Created new marketing material (data sheets, corporate brochure, website content, sales training) reflecting new company positioning with a solutions marketing focus for an emerging technology company
- Developed solutions-focused value-based ROI analysis and build vs. buy sales tools for an emerging technology company
- Developed new demand generation marketing programs including e-mail advertisements linking to new corporate website and complete redesign of tradeshow marketing and booth properties for an emerging technology company
For information on how Pinch Hit Marketing can help your organization, please contact us by email.
